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10 Ways To Integrate Your Social Media and Email Marketing

July 1, 2010

Social media marketing is the latest hyped business marketing method and it is proving to be a very effective way of marketing your business when done correctly.10 Way to Integrate Your Social Media and Email Marketing

Most chief marketing officers know that e-mail marketing is still a very effective marketing tool and in fact last year a survey revealed that CMO’s still consider it as a top priority in their marketing plans for 2010.

Omniture and The CMO Club conducted a Digital Marketing Survey in May of 2009, asking 102 CMOs to rate the relative effectiveness of digital-marketing media. Most respondents, 78%, found email marketing most effective, while 33% had success with online communities and blogs.

The real benefit of social media is it’s ability to leverage your message and amplify your content as people take your message and spread it on their social networks. GetResponse conducted a survey and found that integrating social media and e-mail produced a greater than 30% improvement in click through rates.

So if you could integrate  your social media marketing with your email campaigns and email acquisition strategies you can synergize and increase your marketing effectiveness.

Here are 10 ways to integrate social media and e-mail marketing

  1. Broadcast your blog entries via e-mail
  2. Add social media channel subscribe buttons on your e-mail newsletter such as “follow us” on Twitter
  3. Place a link to your e-mail newsletters on your social media pages such as Facebook
  4. Send out e-mail newsletters that are excerpts to your blog with links to each post
  5. Include social media share options in your e-mail newsletter
  6. Provide e-mail sign up options in your company’s social media channels such as your Facebook page
  7. When asking for an e-mail opt-in option at your company call centre  also offer a social media opt-in option
  8. Use the sidebar on your e-mail-marketing newsletter to list and link to all your company’s social-networking profiles
  9. Use your ‘purchase is successful’ confirmation e-mails to link to your social media help forums or YouTube video tutorials
  10. Provide an option for customers to join your social media networks on your e-mail newsletter registration page

These are some options but it comes down to continually trying different ways to communicate to your customers to optimize your marketing programs and tactics.

Have you integrated your social media with your e-mail marketing or thinking about it?

Is Facebook Killing The Blog?

June 29, 2010

People love to publish. They publish photos, images and videos… it could be on Facebook or it could be on their blog.Is Facebook Killing Blogs

Twitter allows you to write very short stories (140 characters) and MySpace is for publishing music and music videos.  LinkedIn is for publishing information about yourself and to encourge networking. The Web has become the largest publishing and photocopying machine the world has ever seen.

To put togther an article or a book 20 years ago was arduous and very few people got to see it as the web was not on public display but buried in University research labs and offices and the software tools did not exist to easily and quickly create anything much more than a text document.

When blogs emerged in the 1990’s they were very much text based but have evolved into multimedia platforms where can embed your YouTube Videos as well Slideshare and paste in your Flickr images to embelish your text and story.

Facebook the social media giant has since arrived on the scene and developed into a multi-media rich social networking portal where you can invite all your friends and share your story with minimal friction. To publish and share in 2010 is ‘dead easy’ and that is what most people want, they just want to be given a tool that doesn’t require plugins or widgets and just ‘do it’.

Creating, maintaining and developing a blog takes a lot of  research, time and  effort with determining what plugins to use, what widgets to embed or what email and RSS subscription platforms to use rather than just signing into Facebook.

Nielsen research is showing that traffic to to WordPress and Blogger the two major blogging sites is stagnating, while Facebook’s traffic grew by 66% last year and Twitters by 47%.  Morningside Analytics, an analytics market research firm has discovered a ‘vast field of dead blogs’ in Indonesia that have not been updated since May 2009 which directly corresponds with the arrival of the Indonesian version of Facebook.

So is Facebook killing the blogs?  The truth is that most people do not want to take the time and effort and pour their soul into a blog unless they are passionate about their subject. What we are seeing is the evolution of  blogging into channels and platforms for interests such as personal branding or for niche specialist publishing.

Some examples of the power blogs in the niche publishing areana are blogs on fashion such as the Satorialist, politics ( Huffington Post), technology with Engadget and social media (Mashable).

These digital power blogs are transcending countries and oceans and transforming and threatening publishing and the arrival of Apple’s iPad is also changing the way we will publish. Those who start a blog and give up doesn’t mean blogging is dying it just means that it is evolving.

So do you think Facebook is killing blogs?

How Long Will The Social Media Hype Last?

June 28, 2010

Social media is a hot topic and there is a high element of hype. Social Media Hype CycleMarketing companies and brands are working out how to implement all the different platforms and are experimenting with different strategies and tactics.

Facebook is being used to promote content, run competitions and listen and engage with customers.

Twitter is treated with disdain by most of the uninitiated but others are using it for sales promotions and customer service to good effect and bloggers are using it for content promotion.

Brands are using social media monitoring suites, tools and apps for monitoring buzz about their brands so as to quickly answer and respond when sentiment goes pear shaped. (If you write something negative about a brand on your blog and tweet it …don’t be surprised if you get a tweet or blog comment in response.. I have, both from Ford and General Motors).

YouTube was just about personal videos, now it is about video blogging and is applied to websites and blogs in creative ways for companies and brands that was never part of the plans when the platform was initially established.

So where is all this hype going? Can we predict how long the ‘Hype’ will last and can we use that information to our advantage.

Gartner issues an annual ‘Hype Cycle‘ of emerging technologies and will be issuing their latest next month but I think is worth having a look at last years and see how the technologies are placed.

The Hype Cycle Of Emerging Technologies

Gartner Hype Cycle Of Emerging Technologies 2009

So what are the years to mainstream adoption for the hottest trending and social media technologies based on Gartner’s ‘Hype Cycle’?

  • Corporate blogging – 2 to 5 years and on the slope of enlightenment
  • Microblogging (Twitter) – 2 to 5 years but on the downside of the peak of inflated expectations and is experiencing the inevitable disillusionment around ‘channel pollution’, but is starting to earn its place alongside other channels such as email, blogging and wikis
  • Online Video (YouTube and others) – 2 to 5 years and in the peak of inflated expectations
  • Social software suites – 2 to 5 years but according to Gartner”Within businesses, there is strong and rapidly growing evidence of experimentation and early production deployments. The movement from point tools to integrated suites has brought broader adoption but also high expectations. Disillusionment is beginning based on the realization that, even with a suite, much work must be done to build an effective social software deployment“.
  • Wikis – 2 to 5 years and in the slope of enlightenment
  • E-Book readers – 2 to 5 years but in the ‘Peak of Inflated Expectations’

If you are interested in a more in depth look at this topic Gartner has a book called ‘Mastering the Hype Cycle

The challenge for companies is timing their decisions to ensure that they are not too soon or too late. Maybe it is  better to be a little too early rather than too late before your competitors have the jump on you.

So how can you apply your decisions and innovation so that you invest in the right social media technologies before it is too late?