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This  blog is about using the Internet to help business and individuals to market themselves efficiently not in an intrusive way through interuption marketing but engaging other people and companies in conversations that build trust and relationships. Through my business career, where I have built companies from scratch, I have used marketing media such as  mass media, with newspaper, TV, direct marketing ( letterboxing, fax broadcasting, and direct mail). I have also promoted via trade shows and spent ten’s of thousands of dollars for floor space and stands and got very little in return. I have also done countless hours of cold calling that were part and parcel of building a new and or existing business which has become less effective over time as call centers on the other side of the world try and interupt your life with ..the latest mobile phone offer. So with all this marketing clutter we are switching off and hanging up, literally.

I have realised that to break through all the noise and clutter that is the mainstay of most current marketing that there has to be better ways of engaging with people that is cost effective and beneficial and some of the terms that are used to describe this are  Permission Marketing and Inbound Marketing and Relationship Marketing.

There are a couple of really good books that I would recommend that touch on these New Rules of Marketing these are

12 Comments leave one →
  1. October 9, 2009 8:13 am

    Ciao Jeff! 🙂
    I do agree with you about the ways of making marketing today.
    People don’t want to listen to you speaking about your brand or your products/services…
    People just want to know what other people think about you, your products/services.
    That’s why we have to let people speak about our brand and/or our products/services in a natural and spontaneous way!
    That is the new marketing strategy.
    History has always something to teach us!
    Have a nice day!

  2. October 10, 2009 11:04 am


    Big fan. I really liked the Twitter poll. I have a suggestion for another poll – Offering Free Content vs. Registration Required. I would do it on my blog, but I just started blogging and don’t have quite the fan base that you do.


  3. January 23, 2010 6:48 am

    Jeff, I am a UK based lawyer specialising in sports law. As most of my clients are cycling orientated, I quickly realised that with the Armstrong factor driving a lot of traffic in this area, I had to get on board and start Tweeting. What a blast – particularly as it has allowed me an insight to the riders’ lives that I would have never have got through the usual off-line media. I am not sure though that this sector really understands the potential for driving up $. I say this because hardly any of the agents either have firm or individual accounts and they could be, in my opinion, doing so much more for their clients either in attracting more or better sponsors. On the personal side of things I have started my own WordPress blog on the subject of personal development that whilst Big in the States is still relatively small here. We Brits don’t seem to like admitting that there is anything wrong and someone else might have something useful to say. I am stil grappling with how to position myself in the market, but your Blog is a fantastic source for real life examples + it gives my something to rely on when the wife questions me on all the down time at the PC. Keep it up.

    PS. Sorry to be a bit a@#l but I think there may be a typo in your page. You say “I used marketing media such mass media with Newspaper and TV”. I think you are probably missing the ‘as’. Cheers.

  4. February 6, 2010 6:37 am


    I have recently launched a site called with the focus being on NON Twitter users + Twitter Users making an online community together. It’s a free community.

    You dont have to Log in, you don’t have to write tweets, but you can still benefit, be entertained, read newsworthy information from celebs, musicians, bands, comedians, actors, other famous people, follow the hottest entrepreneurs, charities, etc.

    We have many categories and at the moment 180 twitters to follow all on ONE PLACE.

    So check it out!

    Thank You,
    Alan Davis

  5. February 11, 2010 9:16 am

    Hi Jeff,

    I just came across your blog and feel very strongly about the idea of ‘inbound marketing’. I am a search engine marketer that knows how important social media and blogging can play in boosting search engine results.

    Just wanted to say keep up the great thoughts and will be a ‘consistent’ reader with your ‘consistent’ post’s! – how do you do that?:)

    Elliot mist

  6. March 11, 2010 10:25 am

    Dear Jeff,
    I am writing to you because I read your blog and found it extremely interesting and thought you might want to know about us since SortFix can be a very useful tool for you and your readers. SortFix is a new and enterprising company in the Search Engine business. Our aim with Sortfix is to help users get more accurate answers, faster, and make the search process a more efficient and enjoyable one. We have recently added, amongst other things, Twitter Search.
    You’re more than welcome to check out our search engine website and tell me what you think about it.
    We would appreciate the feedback. Thank you very much for your time and interest.
    Yours sincerely,
    Arya Schellemberg

  7. Serena Davis permalink
    April 22, 2010 11:52 am

    Subject – Invitation to be a premium influencer on MyLikes


    I am writing from MyLikes, an ex-Google social media/twitter advertising company that connects influencers on the web to advertisers. I wanted to send you an invite to be a premium influencer on MyLikes.

    This is an invite-only program that allows power Twitter users such as yourself, to make money by creating Sponsored Likes /ads for advertisers they choose and post them to Twitter. You get to set a price per tweet and accept / reject advertiser offers and write your own Sponsored Likes/tweets. There is an extremely low minimum payout ($2) and as an advertising network we don’t take a cut.

    We are also running a contest to win a Apple iPad. Given your following, you should have a significant chance of winning it.

    Let me know if you need any help in signing up for this program.

    Serena Davis.

  8. June 3, 2010 1:31 am

    Jeff ~ 100% agree with you on the rec for – The New Rules of Marketing & PR by David Meerman Scott – David gets right to the point, speaks in plain English and covers a lot of ground. Ditto to the rec!

  9. June 18, 2010 8:13 pm

    Excellent post as always. Thank you for sharing.

  10. July 12, 2010 10:11 pm

    Hi Jeff!

    I enjoy your blog & I’m hoping to get some advice and guidance from you. I’m very much interested in your thoughts on our technology & if it might be helpful to you, your clients, or your readers.

    The startup I work for, uCubd (you cubed), has built a mashup platform that allows users to easily combine media (YouTube, Amazon, Twitter) to create mashups that can be distributed on blogs, websites, and social media (Facebook, MySpace, LinkedIn).

    Bloggers can combine a YouTube video with an Amazon sales widget to provide both a video to readers and develop a new revenue channel. You can also make mashups with Twitter to see what people are saying about a particular subject.

    Here are mashups using YouTube+Twitter & YouTube+Amazon:

    Feel free to create your own mashups:

    Please send me your comments/feedback.

    Arun Chikyarappa


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