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  1. June 10, 2010 2:04 am

    Jeff, you hit the nail on the head with this one! I often go through a lot of the same questions with my clients. Sometimes it takes 1 0r 2 brainstorming sessions, but we finally pull it out of them and we normally do this during the content strategy stage! 🙂

    Great insights again!

    Mirna Bard

  2. June 10, 2010 2:14 am

    I love the concept of Personal Branding and Attraction Marketing. What have I done to promote my brand? Well I’ve been designing exclusive templates for networkers faced with Downline Disappearance. To create a better connection is my branding. These templates for recognition and edification projects will be my exclusive FREE offer to those attracted to me through my marketing funnel. I have downline following me for over 15/20 years so I’m going to use what I’ve learned and share that with who can benefit. Others can benefit by not having to design something that works and I get to enjoy my creative outlet.

  3. June 10, 2010 4:42 am

    Great suggestions and I still love that Tom Peters article which was way ahead of its time back in ’97.

    I would add (respectfully) one major component for consideration to our personal branding strategy . . . Interaction!

    It’s not just about the content and the profiles, its about how we interact and engage with our target audience.

    I believe people want to interact with the brands they love whether its a physical brand or that way cool brand called YOU!

    This post is a definite “Keeper”

    Thank you!

    Respectfully,
    Paul Castain

  4. June 10, 2010 12:35 pm

    This is a really great article, especially for new college grads, anyone who has recently been laid off or to simply keep yourself in check. This is really key if you have a small business and are trying to grow.

    While I do appreciate the value Facebook can bring, I also am a bit weary because of the extreme exposure and ability for literally anyone to attack you without any ability to defend yourself on it. Otherwise, it can be a great tool.

    I think Twitter is probably my all time favorite because you can reach so many people and do not have to add them as a friend,etc. If they alienate you, you can simply unfollow or block them.

    Another trend is to register a “.me” domain. I guess the list keeps on growing!

    I particularly was amused by your introductory segue

    ” The opportunity to stand out as a personal brand without having to know a politician, grey and grizzled powerbrokers or gnarly gatekeepers is now a reality and it is possible to accelerate the time it takes to make it happen.”

    It is amazing how far we have come thanks to the internet and especially, social media!
    Jeff, you should be teaching at the university level. Great post, as usual!

  5. June 10, 2010 4:37 pm

    Great blog!
    Especially because those are the questions I have been answering myself for my own business. And I just started my own business and am exploring social media since the beginning of february!

    @Paul Castain, correct! Interaction or Dialogue Marketing is part of Personal Branding…

  6. June 10, 2010 6:22 pm

    This is great info, but I think people need to keep in mind the purpose of all of their social accounts prior to linking them. Specifically, I’m speaking of the suggestion of posting all Twitter updates on LinkedIn.

    Personally, the people I’m connected to on LinkedIn are much much more conservative than the crowd I interact with on Twitter. Twitter is a combination of my professional and personal self, while LinkedIn is purely professional. I’ve logged onto to LinkedIn a few times and seen associates with witty or comical status updates that are completely suited for Twitter yet extremely out of place on LinkedIn as there were no context clues that alluded to where their comments stemmed from.

    I would suggest using a program that lets you select which updates get posted to each network which will give you a little more control over what you decide to post for each audience.

    My brand is a work in progress. So far I’ve stopped focusing on being perfect and shifted my focus to simply getting started. I think that’s the biggest step for anyone working on their personal brand to take.

  7. June 11, 2010 8:07 am

    This is an excellent article. I run an advertising agency and constantly educate my clients who have small businesses about the advantages of being online. You’ve delved into all the key points with simplicity. Will be forwarding this to my clients who can get a better perspective of the social media wave. Cheers!!

  8. June 15, 2010 10:31 pm

    Great article. I think alot of up and coming musicians need this kind of info in S.A besides the normal music 101. Keep it up.

  9. Jennifer Dennard permalink
    June 25, 2010 3:40 am

    These are great tips. I think many of us might have a wide range of talents just waiting to be aggregated into a brand via the social media realm. Tips like these can help you put them all together in a cohesive package. Once you get your “brand” up and running – you blog regularly, update your Facebook/LinkedIn/Twitter accounts regularly, it’s important to remember that brands need a little managing from time to time to maintain relevance. Check out my recent Examiner.com post, “Managing the Mommy Brand,” for tips. (And no, you don’t have to be a mom to take advantage of the advice.) http://bit.ly/cRLiuo

Trackbacks

  1. Storytelling Social Media Marketing PR Business & Technology Curated Stories June 10, 2010
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