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15 Social Media Marketing Frustrations And Challenges: What Are Yours?

May 30, 2010

Social media marketing has emerged as a powerful new tool in recent years that continues to be integrated into companies marketing communications plans.15 Social Media Marketing Frustrations and Challenges

As social media marketing is relatively new there is still a lot of learning and trial and error by companies, agencies, marketing professionals and consultants as they come to grips with how to best use the major platforms  like Blogs, Facebook, Twitter, YouTube and LinkedIn. There is also other platforms that can used such as Wikis and Forums and a recent survey by Forrester Research revealed the top 15  channels that were used by companies for B2B social media marketing.

This also brings up another challenge and that is that B2C marketing with social media requires different tactics and platforms than B2B social media marketing.

Social Media can be used for

  • Customer service
  • Public relations
  • Promotions
  • Behind the scenes look at orgaisations
  • Advertising

Organizations need to define their goals for social media in order to be successful. Goals may vary among platforms. For example, Facebook may be used for customer service and broadcasting updates while Twitter may be used for promotions. YouTube could give the behind the scenes look at the organization. The success factor may depend upon the goals: a certain number of new customers as a result of a promotion may be one goal; another may be responding to all customer complaints within a specified window of time in a customer service situation.

So it is apparent that there is still a lot of learning ocurring with its associated successes and failures as social media marketing continues to evolve.

So “What’s the biggest challenge or frustration you are having with social media marketing “Right Now ?

Here are 15 that I have recently heard.

  1. Turning followers into customers
  2. How to make money using social media marketing
  3. Getting followers or friends on Twitter or Facebook
  4. Getting subscribers to your blog
  5. Getting traffic to your website, blog or Facebook page
  6. Creating  good quality online videos
  7. How to create the best type of Facebook page or set up a blog
  8. Choosing the right social media channels to use
  9. How best to use and optimize the social media platforms such as LinkedIn and YouTube
  10. How to use social media marketing to get great PR for my company
  11. Creating postive noise and Buzz about your brand on social media
  12. Managing your time and productivity
  13. Creating content
  14. Finding high quality social media marketing training and resources
  15. Coming up with creative ideas for your social media marketing campaigns

This is only a list to get you thinking.

So what is the biggest challenge or frustration you are having with social media marketing right now?

Look forward to reading your comments below.

9 Comments leave one →
  1. May 31, 2010 10:39 pm

    Frustration is one of the best channels for solving problems and coming up with innovative ideas. That’s a pretty good list to work from. I hope your readers will put this information to good use.

    We featured this article on the DAILY TOP 10 ARTICLE BLOG at

    Great work Jeff! We enjoyed reading it and had to pass it along.

  2. June 2, 2010 5:30 pm

    I find it hard to get people to become PASSIONATE and ACTIVE about our B2B industry (copiers/ document management). I can’t find much active commenting and social communication happening in our niche…

  3. Bill Garber permalink
    June 3, 2010 12:06 pm

    Six comments in four days pretty well explains your plight, Jeff.

    None of these problems are solvable.

    Social Media support real people in real jobs, or they are utterly ephemeral.

  4. June 7, 2010 11:52 am

    Hello Jeff, Thank you for posting the list of challenges. I think most of the points are relevant to all people using social media.

    My biggest frustration today relates to point 12.Managing your time and productivity is not getting distracted .
    In the sea of information about social media, there is a danger of drowning…

    it is all so interesting and fascinating and it is really important to focus on one activity at a time

  5. Itzo permalink
    July 4, 2010 11:49 am

    What are the most common fears people have Jeff when it comes to Time Management, Productivity & Social Media?

    Someone else can join to this discussion, if you have any frustrations in that area, which ones fears ring the bell for you?

    I find that there are negative and positive fears, ones the motivate you, and others to prevent you from getting motivated 😛



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