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Should Bloggers Get Paid? [Poll]

May 11, 2010

A news article caught my eye the other day about a French Fashion Blogger who had been flown half way around the world to to unveil a collection of fashion illustrations.Should Bloggers Be Paid Poll

A fashion critic was heard to say, that fashion bloggers, or “digital dress dictators” as he called them…”had no right to their new places beside the real critics and publishers”.

The blogger in question, Garance Dore and Scott Schuman her partner (also a fashion blogger with his Blog The Sartorialist) attracts 300,000 pairs of eyes to their blogs each day and her rise to the top is a fashion fairytale. Four years ago, Garance Dore was a frustrated illustrator, sick of boring commissions and the isolated life of a freelance artist. Today the French artist is one of the most sought-after one-woman brands in fashion, a photographer, illustrator and blogger who rubs shoulders with the famous and fashionable, then shares their world with her 70,000 subscribers. How do Dore and Schuman make their living and generate cash flow?

At the moment it is indirect income off the blog from being “famous”.

  • A book with Penguin
  • Collaboration with Burberry and an
  • Advertising campaign with Verizon Communications

At another fashion event IMG Fashion has accredited 20 bloggers for press coverage at Fashion Week, which starts next week. These bloggers are not being paid but blog because they are obviously passionate about industry.

Two of the higher profile bloggers, Susie Bubble and Tommy Ton, are not being paid for their coverage but IMG Fashion is picking up their airfares and hotel accommodation.

The promoter and organiser, Graeme Lewsey says the investment is worth it. “That debate [between bloggers and journalists] is probably never going to go away but it’s all about the eyeballs and about reaching consumers,” Lewsey says.

Chris Brogan a top blogger in social media who generates cash flow from affiliate marketing (which is promoting a product or service that someone else has created to your community with the hope of providing benefit to that community, and to be compensated for that promotion) expressed his frustration recently in a post regarding the negative attitudes to bloggers who do make money:

“Affiliate marketing. It gets such a bad rap from some. Just the other day, someone likened it to “getting kickbacks,”

He went on to say “My motivation in talking about affiliate marketing with you is..that I think with these tough economic times on us, many of us could use a few extra bucks. When done ethically, and with full disclosure, I feel that affiliate marketing is a great way to make some additional income”

So should bloggers earn income from blogging about their passion? Vote Now.

To view results at any time  just click on the “view results” button.

14 Comments leave one →
  1. moondustwriter permalink
    May 11, 2010 11:14 pm

    Maybe a good question to ask would be how are blogs benefiting us? Much of the information we gather from bloggers, we utitlize.

    Blogging is not just a hobby for many of us.

  2. May 12, 2010 12:31 am

    I started my blog as a way to raise awareness about Autism, and as a bit of an outlet.
    I didn’t realise how much attention a blog can get, nor how much of a marketing tool they can be, as I am starting to get approaches from ppl myself.
    I now read other peoples blogs and I consider them more of a ‘voice of the people’ than say watching the news on tv or any current affairs show. Blogs seem to personalise the exchange of information, well for me they do 😉

  3. May 12, 2010 1:53 am

    Jeff, this is a timely and important question bigger than blogging. There is an expectation of everything on the Internet being “free.” Remember when all this was going down years ago and suddenly music was being ripped off, art, literature … all creative work protected or otherwise was being sucked through the Internet for free. The purists told us not to worry because new business models would emerge to take create new revenue streams. Micro payments. Remember that idea?

    Well, it’s been 15 years and it has’t happened and I’m pretty sure it’s not going to. The only thing we creative types have to rely on is ads. So we live in an Ad, Ad, Ad World and we better get used to it in blogs and everywhere else, too.

  4. May 12, 2010 1:59 am

    Capitalism. It’s free enterprise correct? Blogging is not just a hobby for many of us as moondustwriter says. It is a business. Blogs benefit thousands who come on line every day looking for information fromo more than just a “cookie cutter” site. Bloggers offer tons of valuable tips, ideas, information and education. The purists amongst us may disagree but I see no reason bloggers should not benefit monetarily.

  5. May 12, 2010 2:32 am

    Absolutely agree it makes sense to pay bloggers. Some might consider it another form of advertising or at least content creation which is a resource intensive task. The true opportunity may indeed be significant. The “poll” results seem to lean heavily in favor. Over time, I see this trend increasing far beyond where it is today.

  6. May 14, 2010 1:30 pm

    Why shouldn’t the top bloggers get paid? I pay for a newspaper..and some of the articles in blogs are at least of decent newspaper quality.

  7. May 15, 2010 3:21 am

    Traditional publishers, critics and writers have to realize that social media is the future – and yes, that includes blogs. 300,000 readers per day? I highly doubt that the majority of traditional writers get that kind of exposure. Their column runs that day. It runs weekly. But even weekly, readers can’t go back and look at last week’s like they can on a blog.

  8. modelsupplies permalink
    June 11, 2010 2:10 am

    The real question is “what’s the difference between a blogger and a journalist?” I come from a newspaper background and can tell you that many of the bloggers are far more creative and lively than reporters and just as responsible. As reporters study bloggers, they inevitably copy the styles and flair they see working to pull traffic. Bloggers are learning that they need to check their facts and provide links to sources and art. The line is blurring quickly and the responsibility is shifting on both sides to accommodate the other.

    Of course I believe bloggers should be paid. They are doing the same job as reporters and sometimes much more successfully. I will echo the other comments: it is time to get used to ads and it all depends on who gets the eyes on the page. That’s how it was at the newspaper and that’s how it is on the blogs. Reliability has become subjective to a certain extent. We can only hope both sides rise to the occasion.

    Anita Nelson @ModelSupplies

    • modelsupplies permalink
      June 11, 2010 2:30 am

      I should add that the corporation that owned the newspaper where I worked fell into bankruptcy and is rapidly closing locations and merging publications as they struggle to get up to pace with bloggers…

      Anita Nelson @ModelSupplies

  9. June 18, 2010 2:45 pm

    For what i can see in the comments, actually they are just focusing on the question you made Jeff ¿Should Bloggers Be Paid?, and they are mainly voting than yes they should.
    But, i think that we are missing something really important here, and this is that, ¿Any of you pay to someone or to any enterprise to keep your actual blog or social media engine(Twitter, etc) alive(running)?, answer yourself, i guess the main answer will be ‘No’. We don’t pay for make a blog and share content in it, we get benefit from it instead and that’s for sure if we know how to use it, we don’t pay a domain name or even a server.

    So we got to think in that if bloggers start being paid, so what does the blog(the main web site, where you create blogs) winwith that in fact?, we shouldn’t think in money all the time and think about sharing the most.

    Anyway if we use blogs we can make us known around the world and that together the bonds that we make in here is something that have a lot more value than money.

    But if i answer this by the point of the value of the content that each person post in here, even own creations, in that point of view i agree with get paid for it.



    • June 18, 2010 3:58 pm

      Many blogs are self-hosted and there is a hosting fee at the very least. There is also time. The way I saw this question, there were two people writing essentially about the same thing, possibly even in the same way: reporter and blogger. Reporters are paid by the newspaper, magazine, etc.; should bloggers also be paid? I think yes. They are doing the same thing. In fact, bloggers carry expenses themselves that newspapers absorb for reporters. Yes, there are costs associated with blogging.
      Anita @ModelSupplies

  10. July 8, 2010 11:11 am

    I think the moment you PAY bloggers, the essence of authenticity and truth diminishes. I don’t advocate paying not unless you are expecting a guaranteed and biased coverage (which most brands don’t mind) or for pure advertising space.

    Paying for bloggers takes away the very reason why blogging grew to become such an important platform for expression and media revolution. It brings everything back into traditional advertising and defies the rule of social media.


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