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  1. April 26, 2010 4:09 pm

    Great post Jeff… There’s a report that Charline Li/Altimeter did a while back that’s worth a read if yiu haven’t seen it. It correlated a multi-channel approach to social engagement with financial performance:

  2. April 26, 2010 8:43 pm

    Social media marketing has been showing great impact on present marketing trends! Though there are many websites saying about the quality of social media marketing, I wonder, still there are countless useless social profiles with no updates or activities involved!One can build brand via authentic interactions using social profiles! But when you are not genuine you cannot expect credibility!

  3. May 3, 2010 1:12 pm

    Thanks for sharing these insights. There is still a large gap in how to create a truly integrated social media marketing campaign. As someone who works with filmmakers and authors on social media, one of the issues what do you do and how much time do you spend after the first few months, especially when you are onto the next project.

  4. May 11, 2010 1:59 pm

    Great post! It’s ironic that you would re-post this today, I’m working on a post about a similar idea and will post it tomorrow, but I’ll definitely link to you.

    Thanks for the great insights.

  5. June 15, 2010 2:04 pm


    I love this post. We are in the development stages for an awareness building campaign and we are utilizing about five channels. I’d like to say we had suggested more. Developing a strategy on how those integrate w/ each other is truly important. Just as important is the content that is being dispersed across those channels. Don’t ask yourself “what are we doing on facebook”, but “why are we on facebook.” Each of those channels offers a different way to consume media and are utilized by consumers for different purposes.

    Keep up the great blog!

  6. June 18, 2010 2:03 am

    Tremendous insight here, and yes, I agree with multi channel Social marketing efforts. I am living in the Automotive Industry and the newest trend here is as well to have more then just Facbeook, Twitter and YouTube as recommended mediums.
    To help with efforts in the so necessary SEO I advice to look even into Flickr (or similar) and of Blogging for dealers. It would be helpful for dealerships to have at least 8 channels to creating buzz and conversations.

    As always Jeff, fantastic Blog post!


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