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  1. April 20, 2010 3:51 pm

    Avoiding the “sledgehammer” effect of intrusive advertising ranks up there for me. As a source of information, traditional advertising continues to decline. The “pull effect” of social media a welcome change.

  2. May 2, 2010 7:30 am

    I have to agree. I have been actively involved in social media since about 97. Back then it was just an IM but then I saw it move to message boards and everything else. I have embraced technology and have had some success with media relations which I never thought would happen. I am a sports connoisseur and to be able to converse to the people who bring the news is great from a media relations stand point.

  3. May 4, 2010 7:30 pm

    You have identified the enablers well, Jeff. As I read this, I thought of a speech I wrote in the mid-1990s about broadband technology. We included a reference to faxing to add some perspective on adoption rates of new technologies.

    When we queried the audience regarding when the first patent was issued for fax technology, most pegged it sometime in the 1970s, and the more daring people went back as far as the 1940s.

    The first such patent was issued in London in 1843 to Alexander Bain for “improvements in producing and regulating electric currents and improvements in timepieces and in electric printing and signal telegraphs.” That was 30 years before we had phones.

    The enablers for the fax, particularly ubiquitous phone service and high bandwidth, required more than a century to evolve. I’m glad things move faster now.

    Jim Bowman

  4. May 6, 2010 1:01 am

    Nice list Jeff. I also think the global financial crisis accelerated the spread and adoption of social media. Combined with your factors above, I’d guess that there were a few business trends that led to the perfect social media storm:

    1. Unemployment: so many knowledge workers (strategists, planners, researchers) were let go in 2007-9, and they naturally turned to social media to fulfill an intellectual curiosity, or find new jobs, or network with like-minded people
    2. Budget cuts: Companies needed to (and still need to) spend far less than ever before on marketing and PR; the marketers who were left after the purges gravitated toward social media.

    I experienced both of these (still experiencing #1) – and I think there’s still a ways to go before we see the perfect storm end.


  5. Sam Makhoul permalink
    June 11, 2010 8:06 am

    Its also because we do not live in a local village anymore. So this is the next best way to connect.


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