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  1. March 29, 2010 11:03 am

    Excellent article – very enlightening, thanks! Just starting on this social media marketing venture, and this brought more clarity on how to go about it and how not – great! Anton (@avbosman)

  2. March 29, 2010 12:42 pm

    I know that #20 is actually fairly important to me. ..there is something so “leveling” about humor. It’s a gift I can give that I know will be appreciated.

  3. March 29, 2010 5:26 pm

    Good list!

  4. March 30, 2010 9:44 am

    Great article, useful content and always helpful to know. One gets such differing opinions from folk and it can get quite confusing. I have made a note of these tips and will keep them handy for when I am planning my content, and I will have favourited your blog so that i get updates. Thanks again. Cindy @notjustagranny

  5. March 30, 2010 12:32 pm

    Good ideas. You might want to correct one minor typo — it’s instead of its. “Social media with its ease of use and it’s power to share information…”

    • April 16, 2010 3:27 pm

      In response to Tom Gable’s post, there’s another it’s that should be its on this list; also, photo’s should read photos. While SEO options and rules of social media are amended almost daily – and keeping current is a challenge; thanks for your blog! – we can’t allow the old rules (of grammar) to slip at the same time. If we do, communication suffers.

  6. March 30, 2010 12:56 pm

    Very helpful list. Give me some more ideas to be on social media. But I believer, rather than using all from list, should use few on regular basis.

    Still, would say very useful. Thanks

  7. Patty Swisher permalink
    March 30, 2010 12:59 pm

    Good list, Jeff. At the professional services firm I work for, we’re still “dipping our toes” into the vast waters of social media. Posts such as yours help clarify what is okay and what is undesirable to include. Your post and others that are similar also serve as a barometer of what others think about what is acceptable in the social media realm.

  8. March 30, 2010 5:41 pm

    Excellent article, Jeff. Your list include several items we identified as areas of improvement for Vox|Optima’s social media efforts. The biggest challenge so far is getting people into the “social media mindset.” That “a-ha” moment where they say to themselves, “hey, this would be good for the blog …” I plan on sharing your insights with the rest of the company, so thanks for this.

  9. March 31, 2010 11:37 am

    Thanks Jeff!

  10. floridafrecks permalink
    March 31, 2010 9:27 pm

    Thanks for mentioning humor and a human voice. Too often I see companies embarking on social media as a one way sales channel. Their Facebook profiles, Twitter accounts and other mediums are a continuous feed of sales-centric rubbish. Thanks for reminding us to put the “social” back in social media.

    • April 2, 2010 10:24 pm

      floridafrecks, I could not agree more. it gets so boring when the same people just post link after link of sales stuff. its annoying actually. i do market my product but i keep it to a minimum and try to make it informational rather than in-your-face selling.

  11. Brad Stager permalink
    April 2, 2010 7:06 pm

    Interesting material.

  12. April 5, 2010 5:35 pm

    #20 for sure!! It cannot always be serious

  13. April 6, 2010 3:39 am


    March 30, 2010 by Net Visibility Group | Edit
    Is Facebook Prepping Up Something Against Google Analytics

    if you are maintaining a Facebook page, you might have received an email from Facebook containing a summary of the activities that happened in the past on your Facebook pages. This started last week, and a couple of hours ago I received another email again. While the page analytics contain just some basic data about your page’s activities, its interesting to know that Facebook actually compiles all these activities. And makes you think whether this might be the start of a bigger traffic analytics product.

    Well, Nick of All Facebook thinks so when he noticed that Facebook’s latest Javascript libraries suggest that Facebook might be preparing to roll out Insights beyond Facebook and this might be discussed during the f8 conference happening in San Francisco.

    Using the following API call developers will be able to track various types of event, says O’Neill.

    FB.Insights.impression({api_key: ‘YOUR_API_KEY’,lid: ‘EVENT_TYPE’} );

    What remains a mystery though is whether this will be integrated in individual websites or will be a part of an enhanced “Like” feature in Facebook.

    Is Facebook planning to launch a new product that will compete with Google Analytics? Something that would go beyond what Facebook Insights being use to track activities on Facebook Fan Pages, perhaps? We might know soon.

    More info at Net Visibility Group @

  14. April 12, 2010 12:10 pm

    In undertaking a content marketing strategy, there are some basics that have to be considered first that will help to inform that content and make success far more likely. I speak with many companies who are jumping piecemeal into ‘online marketing’ and social media never having asked and answered some key marketing communications questions. Who are their audiences? Where do those folks go online? What does the company provide to them that they need? What key messages must prospects/customers hear consistently so that they understand what the company offers and how it can help them? How is the company positioned in the marketplace? Where are competitors going online? Anytime businesses are re-assessing their marketing efforts or undertaking new ones, it’s an opportunity to revisit the ABC’s before moving ahead.

    • rmbpearson permalink
      May 4, 2010 1:54 pm

      My sentiments exactly. “Should” in my opinion is relative to the objective. You should only do/implement those 20 items Jeff has listed which will advance or achieve your social media objective(s), and not because “everyone else is doing it.”

  15. April 30, 2010 6:55 pm

    Great article, as a Social Marketing Start UP company myself I found this insightful and educational, thanks!

  16. May 3, 2010 11:12 pm

    Great article! Nice to hear of some positive ways to share.

  17. May 4, 2010 3:11 pm

    Just starting out on new venture – this article very helpful, thanks for pointing it out.

  18. June 1, 2010 12:00 pm

    It’s becoming quite a balancing act to have a serious presence online and manage to get enough time for chargeable hours. As a web marketing business, online marketing time is important, quite obviously, but how should a service provider make best use of the time hungry demands of good online marketing?

    Thanks for the tips.


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