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Is Mobile Social Media Making Women Geeks?

March 16, 2010

Early last year at a dinner party on the other side of our street I was chatting with a newly made best friend as you do after a few social glasses of wine, about how fantastic it would be to hold a street Christmas party so we could make social acquaintance with our neighbours in our immediate radius. I told him that it would be easy to organize, as my partner is an event executive and was excellent at organizing and facilitating major events.. like a street party! She overheard me and consequently proceeded to tell me that we were on our own, but I had an evil plan.

Social Media Women Geeks and Mobiles iPhones

Fast forward a couple of months later and as planned, our street party committee meetings were being chaired by the event expert.. also known as a thought leader in the social media space.

At the first meeting the number of iPhones were counted on a single finger but as each committee meeting unfolded the numbers of iPhones proceeded to increase until eventually every member of the committee had in their possession an Apple iPhone in their clammy hand.. or purse. At each meeting talk would turn to what app had they downloaded and questions were asked such as, could you view Facebook easily, how was it to tweet or view a blog, or even watch a YouTube video. Discussion has now even turned to syncing and skyping and that is just the women talking.

I remember being at a restuarant one evening and while waiting to pay the bill, I proceeded to count how many tables had groups of women, who were together with their female friends for a night out just having a chat and socializing and as I added up the numbers there were about 2 tables of male friends compared to 30 plus for the ladies. Social media suits the the female psyche as women love to socialize and share their thoughts, feelings and recommendations much more than the male of the species.  The statistics show that the fastest growing segment on Facebook are women between 45 and 55 which is not surprising.

Facebook Social Media and Mobiles

Comscore who are one of the leaders in facts, figures and statistics in the technology industry have released a new study that reveals how fast the use of social media is expanding on mobile platforms like smartphones and including the Apple iPhone.

  • 30.8 percent of smartphone users accessed social networking sites via their mobile browser in January 2010, this is up 37% from the same time last year
  • Access to Facebook via mobile browser grew 112 percent in the past year, while Twitter experienced a 347-percent jump
  • In January 2010, 11.1 percent of all mobile phone users accessed a social networking site via a mobile browser
  • In January 2010, 25.1 million mobile users accessed Facebook via their mobile browser, up 112 percent from the previous year
  • MySpace attracted 11.4 million users, approximately half that of Facebook
  • Twitter attracted 4.7 million mobile users in January, up 347 percent versus year ago

Social Media Twitter iPhone Mobile

Mark Donovan, comScore senior vice president of mobile says

“Social media is a natural sweet spot for mobile since mobile devices are at the center of how people communicate with their circle of friends, whether by phone, text, email, or, increasingly, accessing social networking sites via a mobile browser.”

So the growth of the use of Social Media on Mobile will continue to grow in the near future as people become more familiar, experienced and involved with their social media channel of choice and their iPhone.

The challenge and the implications for marketers, is how to assist brands to use that channel and platforms to connect and engage with customers with creative and efficient social media marketing campaigns.

So does the female of our species, in your home, have an obsession for her iPhone … and her social media? Love to hear your thoughts.

12 Comments leave one →
  1. March 16, 2010 7:08 pm

    Oh yes!!! This female is joined at the hip to her iPhone and can’t live without social media!! LOL.

    Great article, Jeff!! Love the stats. 🙂


  2. March 16, 2010 7:46 pm

    This doesn’t surprise me at all. I’ll go a step farther and say thatt I bet women in business are using Twitter as much or more than men. Yeah, I know you guys don’t think women can say anything in 140 characters but when we have to we can get right to the point! A huge part of my day job is spent on the company’s Twitter, Youtube, blogging and Facebook accounts. We have tracked our sales via these media networks and it is astounding.

  3. March 20, 2010 4:39 pm

    Great article, Jeff, and yes! Some of us started out as female geeks and now have the pleasure of bringing our friends along for the ride.

  4. March 24, 2010 2:43 am

    Love the post! It’s a yes for me too. I’m the early adopter in our household. I have a hypothesis – social media on mobile devices is like crafting. Women have always been good at piecing things together and creating much with nothing. I’m not saying it’s innate, it may cultural, I don’t know. However, putting together the social media pieces may be like crafting for certain women. So maybe women always had the inner-geek, it’s just that social media is making the inner-geek more visible. Just a thought 🙂

  5. March 24, 2010 3:07 am

    Yup! This female is addicted to her iPhone and I don’t know what I would do without it, and don’t even get me started on apps.

    Great article, thanks

  6. April 6, 2010 10:48 pm

    Of course your heading immediately caught my eye and I just had to read this article. As one of the Baby Boomer generation I had my first experience of a computer in my late twenties. I did not get a mobile phone till I was 47! and then only out of necessity to keep in touch with my daughter who was in the USA. Since then, I am pleased to say that I have progressed so far as to be able to teach my daughter a thing or two about the internet and all the wonderful new apps we have.
    social media platforms are a great way to communicate of which twitter is my ultimate favourite. I was born to tweet 🙂
    Thanks for great articles, they are always of interest.

  7. Maggie Holley permalink
    April 10, 2010 11:02 am


    I am still getting to know my way around the ‘toy’- but I love it( except for reception in country areas sucks!)
    I am a former ‘techno dinosaur’ that is out of her box…. and into IM, Affiliate marketing, Social Media, blogging..
    Hell.. just Learning in general!

    Trying not to want an iPad too much as well now….

    Thanks for the breakdown stats Jeff..Very cool!

  8. April 15, 2010 2:23 pm

    I think that mobile and social media has attracted a lot of women to crossing over to the geeky side. Love my Crackberry Blackberry… excuse me.

  9. May 8, 2010 6:48 am

    Great article. I agree I use my mobile phone for access to the networks as well. I don’t have a blackberry or iphone but I do complain when the app isn’t working up to its potential.

    I use social networks to crowd source information which is typically hockey and NHL related. Go figure!! I love it and I think that is why I want to go into sports marketing.

  10. May 16, 2010 5:34 am

    I’m a CrackBerry Woman Jeff, just like Lyndi! I do find it humorous when people think I’m technical~especially the under 30 crowd for whom I serve as a guide thru Twitterland! I am willing to endure the technology to be connected to so many amazing people. I really appreciate your great leadership and direction in this area Jeff! The stats are great!


  11. June 17, 2010 2:38 am

    Well Jeff, I think you know me by now – Social Media and I are life-long friends! 😉 Videos, blogging, Twitter, Facebook, YouTube – I’m THERE!! Thanks again for such a great post – love all the stats!!


  12. July 2, 2010 3:29 am

    I am one of the females in my house. I got to this article from Twitter for Blackberry. Beyond that, I’m a social media marketer.

    Does that answer your question?

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