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  1. March 11, 2010 3:50 pm

    Cools stats, what did you use to generate your reports?


  2. Nick permalink
    March 11, 2010 11:12 pm

    Wow! What tool did you use to get this info? Very cool.

  3. March 12, 2010 6:05 am

    Well, the web is the biggest market for products and services today. No doubt these companies are throwing millions just to get the number one spot. This was a good idea. I really was curious who the current biggest spender is. Thanks.


    Savannah GA Advertising
    Albany GA Advertising

  4. March 12, 2010 6:41 am

    For everyone who’s been wondering what tool Jeff’s using: it’s

  5. March 14, 2010 3:13 am

    Nicely done and excellent data source. None of these brands “surprise” but they sure “get social media”.

  6. March 17, 2010 3:35 am

    great article and visuals. i was definately suprised by some of the orderings. i’d be willing to bet we’ll see walmart up there somehow, someway this time next year 😉

  7. March 19, 2010 4:17 pm

    Michael & Nick,

    there are some tools that generate this type of reports. We at Proximity BBDO use SM2 from Alterian as our listening platform and are happy with it!


  8. March 21, 2010 2:24 pm

    Very interesting, Jeff – as usual.

    It would be interesting to track the social buzz around the top competing global brands over time, to see how rankings, share, and valuations change over time. So, for example, track both Coke and Pepsi.

    Also, as you pointed out – in the case of Toyota – not all buzz is good buzz. I know that just about anything I have ever tweeted about Microsoft is the direct result of my long, less than satisfactory experience with Windows products. Without sentiment analysis, it might be difficult to understand the effect of any of this buzz.

    Just thinking out loud.

    All the best,


  9. May 10, 2010 3:09 pm

    Great post. My prediction: Social media will speed the globalization of brand names. Here’s why:

  10. May 19, 2010 10:38 am

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  11. May 25, 2010 2:53 pm

    Very interesting! Thanks for a great post!

    Also, I’m curious as to how/why you chose Visible Tech for buzz monitoring? I’m always comparing products and would love to know more about what led you to this choice.

  12. June 2, 2010 12:47 pm

    Good idea to compare Interbrand’s brand value ranks with Social Media buzz ranks. Having to look for Interbrand lets me question the author’s marketing knowledge though.
    Also the analysis report is much too weak monitoring just the last 12 hours. Get the mentioning stats for Michael Ballack for the last 12 hours before and after news came that he can’t go to the world cup. Get my point?
    Social Media Monitoring is also not just punshing in some keywords. It requires a lot of filtering, setting up a range of related keywords etc. etc.


  1. Curated Stories Mar. 11, 2010
  2. How Much Buzz Does Tiger Woods Generate On Social Media Compared To The Global Number One Brand? « Jeffbullas's Blog
  3. Do the “Top 10″ global brands by brand value generate “Top 10 ” online buzz? « Death to internal marketing
  4. Analyzing the Top 10 Global brands for online buzz | Beyond Philosophy

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