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  1. March 10, 2010 4:06 pm

    Great post again Jeff.

    Wonderful case study.

  2. March 10, 2010 4:48 pm

    Great post – at the company I work for, Infogroup/UK, we experimented with social media at this year’s Technology for Marketing and Advertising exhibition. As a data provider for email marketing, telemarketing and direct mail we understand that we can’t ignore the power of social media so decided to combine forces with the organisers to create a Social Media Mash-up. This is something our US counterparts did at the DMA conference last year and it worked well so we decided to give it a go. It definitely increased awareness of our brand and got people to the stand but we’re still undecided on how we measure its success.

    You can see the page here as it’s still live http://www.infouk.com/tfma or read a blog about it here by Quba who created the page.
    http://blog.quba.co.uk/2010/03/social-media-mashup-at-the-tfma/

    Maybe worth a look for anyone interested in using social media for advertising their events.

    Carly

    • April 19, 2010 11:08 pm

      thanks for sharing these really valuable tips. We are starting a new entertainment company. We just did our first project. We started a blog and created profiles on social media. We have a few folllowers and are on our way to develop a community. We will use the strategies you outline to help us in our future projects.

  3. March 11, 2010 12:16 am

    This is a great idea as social media seems to be the way to go for the future. I have a question on how? There is a major event starting in June for non profit group Honor and Remember.org
    They are starting a bus tour across the nation to raise awareness for their campaign to remember those that have fallen in service in defense of the United States.

  4. March 11, 2010 1:14 pm

    You’re the master social media story teller, Jeff!

  5. March 11, 2010 8:12 pm

    Great post Jeff. Great case studies.

  6. Sylvia permalink
    March 17, 2010 2:22 pm

    Thanks for great examples!

  7. May 5, 2010 5:50 am

    Great post Jeff.

    I have been using Twitter lists (and have also seen others use it) in really creative ways in terms of encouraging that online community interaction with events.

    This post has inspired me to have a look at what social media strategies events are implementing and write up a case study

Trackbacks

  1. Storytelling Social Media Marketing PR Technology & Business Curated Stories Mar. 10, 2010
  2. Presentation: How To Use Social Media To Market A Large Event « Jeffbullas's Blog
  3. Page not found « Jeffbullas's Blog
  4. How To Use Social Media To Market Major Events: 3 Case Studies / Domozych Media
  5. 5 Case Studies Of Social Media’s Viral Power « Jeffbullas's Blog
  6. Online Marketing and Festivals Resources « Media – Suarez
  7. Presentation: How To Use Social Media To Market A Large Event | Jeffbullas's Blog

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