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  1. March 2, 2010 2:51 pm

    Hey Jeff,
    Great Post. We friends used Twitter & Facebook to market our small business that was an fast food joint (also serving Hookah). We concentrated more on Twitter to market it & got good customers at start but neglected facebook. Now, the business is shut & hopefully this time we would start all over again by planning it likewise & promoting it more on social media.
    I feel the most valuable media was facebook as we raked in good fan following.

  2. March 2, 2010 5:49 pm

    I find it a lot easier to find and create a following relative to my niche using Twitter. Twitter has so many third party tools to assist and facilitate with obtaining a following, interacting with your followers and managing your account(s). However, if you want to do social media effectively, I highly recommend using Twitter, Facebook and YouTube at a minimum with two or three bookmarking sites and a blog.

  3. March 2, 2010 6:53 pm

    One of the things that always seems to be missing from the use of social media is the creation and management of your own community. Even small businesses have reason to foster a strong community. There are many ways to do this, but the problem with most of them is that they are so disintegrated – e.g. Twitter – that it’s hard to create the sense of a “home”.

    You mention Q&A as a good way to be involved in social media, and it is. But even better might be to create a Q&A site of your own to allow your community to ask and answer questions among themselves. Even better you can invite guest experts to help them with the issues that are importnat to their success.

    If you’re interested in chatting about it sometime let me know (you can ask me a question at

  4. March 3, 2010 10:59 am

    Interesting to see podcasts, webinars and teleseminars come out at the top because I’m starting to see too many which are thinly disguised sales pitches from start to finish rather than 90% content.

    • June 15, 2010 1:38 pm

      Hi Paul – I agree! The past few webinars I’ve seen certainly seem like a way for presenters to market themselves or their companies/products.

      On another note…Our company has recently integrated a community section on our corporate website, which we use to actively participate on social networks and interact with our audience.

      Check it out! | | Any thoughts?

  5. May 17, 2010 7:38 pm

    This confirms a trend I’m seeing everywhere – most marketers already use webinars, now I see small business owners & consultants getting into it as well, especially webcasts.

    The most valuable use social media has for me and my business is creating and building a community, bringing together people with similar needs, thoughts and ideas. With Charles on that one.

    I reckon video’s are an even stronger addition to the arsenal of tools already being used if they’re between 2 – 10 min long. Anything longer than that loses people’s attention pretty quickly.

    Ultimately, you’ve got to do what you’re best at. No point doing what everyone else is doing — just cos they’re getting good results from it doesn’t mean you will. It’s the passion, drive, interest and ease with which we embrace one medium over another that is the most effective.

    So yes, great to have a variety of ways to reach your clients & consumers, not so great if you’re not aligned with a particular marketing strategy.

    Thanks for an insightful post! Tia aka @TiaSparskles


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