Skip to content
9 Comments leave one →
  1. February 19, 2010 11:31 pm

    Jeff, thanks for another great edu-blog. Only you can turn a bad exmple into a learning experience. PS: We are the U.S. PR firm behind Tourism Queensland’s global social-media blockbuster THE BEST JOB IN THE WORLD campaign. I’d be happy to share that case study with you if you like. All best, Florence

    • February 20, 2010 3:16 am

      Hi Florence Thanks for your comment. That would be great if you can share the case study. 🙂

      • March 22, 2010 1:02 am

        Did this case study eventuate? I’d love to hear some ‘behind the scenes’ on the Qld campaign.


  2. February 22, 2010 5:00 pm


    This is great advice. Facebook changed the rules last year about how contests are operated within Facebook. I’m not sure, but this maybe played a part in the way they used the site. I couldn’t agree more about not using Twitter effectively.

    We launched into beta last week a platform for creating online contests. You may also be interested in visiting

    The service is currently free and there are no limits to the number of entries and/or the duration of the contest. We also verify email addresses from entrants.

    Contest organizers can setup a contest which allows entrants to login via Twitter, Facebook, MySpace, Google Friend Connect, LinkedIn, Yahoo, Digg, or FriendFeed OAuth.

    Would love to hear your feedback if you have the time.


  3. February 26, 2010 11:20 am

    Hi,I’m taking some time to write you a comment.I hope you don’t mind I’ve bookmarked your page, your page is genuinely usefull for me.its really good and informative site. thanks

  4. March 18, 2010 12:09 pm

    This is something i see across the board — contest or not. Companies think they’re ok if they ‘have’ a Facebook page or Twitter account. So many just don’t yet understand how to integrate and use today’s tools — social and traditional — to improve marketing reach, leverage, ROI.

    Education and lessons learned — including your eye-opening case study posts — are the name of the game as the marketing world continues to evolve.

  5. March 25, 2010 6:56 pm

    thanks for sharing. Sometimes what not to do, or things to avoid are more helpful than what to do.
    Also, great example of an eye-catching tweet to draw a user in. Well done.

  6. May 26, 2010 12:53 am

    Cool case study Jeff, that’s one of the biggest problems I see, not optimizing the right things at the right time. Everything have to be in place ready and used to pick up the other and keep that viral buzz going or else your only reaching one side of your potential visitors and leaving them to find the rest.


  1. Curated Stories Feb. 19, 2010

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: