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  1. January 29, 2010 2:23 pm

    Nice, short and sweet, thanks!

  2. sashahalima permalink
    January 29, 2010 4:59 pm

    This is so true! Before I even saw the film (opening weekend), I had seen the MySpace, Twitter and especially the Facebook pages.

    These things definitely helped!

    Not only that, but I think the biggest part of the Avatar social media campaign was the blogsphere. I can’t begin to tell you how many blogs I saw speculating, trying to post spoilers, posting any bits of info they could find — anything and everything on the film.

    It’s quite something. I actually found out about the film through the blogsphere back in the fall of last year.

    I also think a lot of credit has to go to the Avatar YouTube page because it’s loaded with behind the scenes information, fake videos by the character Dr. Augustine etc.

    Excellent post!

  3. January 29, 2010 8:41 pm

    Very interesting post. When someone says “Avatar,” the movie is probably the only thing that comes to mind. I think is really great that you point out it’s relation with social media. Beyond Avatar’s great graphics and story, social media really helped the film get exposure. I am sure you have heard of Pepsi dropping out of the Superbowl ads and starting an aggressive social media campaign. Do you think Pepsi will have the same kind of success Avatar did with social media? I can definitely see this as a popular trend in marketing.


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