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  1. January 12, 2010 4:53 pm

    Those results are somewhat surprising in that B2B businesses appear to be participating in social media more than B2C companies.

    TelPay fits the profile perfectly, however we’re still surprised to see the results as they stand.

    Great Post!

  2. January 13, 2010 9:38 pm

    Interesting data. Surprising, actually, in some of the categories. However, it clearly shows the adoption of SM is pervasive not just among consumers, but also businesses.

    While many businesses are using SM, many are still trying to figure out the ROI. In the C2C space, personal motivations are enough to warrant ROI, but companies will ultimately want a return. The key is to view SM as part of an overall strategy to engage with customers, and utilize the best approaches to maximize business. Today, too many companies are just taking a “shot-gun” approach.

  3. January 21, 2010 3:02 am

    Thanks for this interesting data – very useful

  4. January 24, 2010 7:49 am

    Very interesting figures, counter-intuitive in some cases. Relating to ROI I agree that there is somewhat of a “shotgun” approach as both B2C and B2B entities are still in the “exploration” phase. I believe ROI can be dramatic when establishing a clear link between the business strategy, its key performance indicators and the use of social media as a tool to improve performance. Thanks for sharing!

  5. January 24, 2010 1:11 pm

    What are some specific examples of B2B on SM/social networks based on these results? I don’t know of any off the top of my head, so I’d be interested to see examples.

  6. February 3, 2010 9:20 pm

    Really interesting figures. It probably comes down to the fact that so many businesses are out there soliciting, but not really paying attention to customers. B2C companies are definitely be talked about more by ‘real’ (non-business-related-users) than B2B.

    Would love to see examples. Especially since we’ve used social media for B2B and handle social media monitoring for large B2C clients.

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