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  1. January 7, 2010 6:13 am

    Jeff,
    Totally agree with your view – blog is your homebase where you anchor your great content and use social medias such as twitter as outposts. HubSpot, an Internet marketing company has recently released some data on the effectiveness of blogging for small and medium businesses. HubSpot’s data point suggests that blogging (vs. not blogging) offers 3 clear advantages for SMBs:
    1. More visitors (+55%)
    2. More inbound links (+97%)
    3. More indexed pages (+434%)
    My post on the topic of blog effectiveness: http://bit.ly/8G9n7n
    Thank you for your insight.

  2. March 10, 2010 10:13 pm

    Jeff –

    While a blog is a great tool for businesses, I would not put that as the corner stone of your social media presence. Instead the hub should be your company’s home page and you also should spend the most time in the areas where your customers are.

    For example if you have happy or angry customers talking on Twitter about you, what good does being a thought leader go for? Connecting with them at their favorite location. A great example of this is the Ford Motor Company who doesn’t use a blog at all but rather uses FB and Twitter as their communication platform. The same can be said about Facebook where there are countless opportunities to link and advertise to customers on their platform.

    These two spots are effective tools to drive traffic back to your blog, but are worth considering using as additional tools to send content to your site.

    • March 10, 2010 11:17 pm

      Hi Jeff
      Yes, Ford don’t have a blog but their Ford Story website allows for a similiar functionality by allowing stories and conversations.
      I wrote recently on Fords and GM’s use of social media in 3 posts which generated some great comments form the Heads of social media both at Ford and GM. Check the posts and the comments out.
      “The 7 Secrets to Ford’s Social Media Marketing Success” http://bit.ly/culpiL and
      “Who Is Winning At Social Media Marketing: Ford or General Motors?” http://ow.ly/1fBZn
      “General Motors Gets Into Gear With A Social Media Competition” http://ow.ly/1fEaF
      GM’s approach has been very Blog centric but that appears to be changing into a similar approach to Ford ands it’s Fiesta Movement.

      Thanks for the comment
      Cheers

  3. March 10, 2010 11:28 pm

    I’ve been spending a lot of time researching the art of storytelling online and I think that’s another one of those top reasons why blogging before Twitter works. You want to make sure that someone has a place to go to learn more about you. 140 characters can be so limited sometimes.

  4. March 11, 2010 1:36 am

    I’m afraid I’m going to have to disagree.

    I understand your point that the blog gives you something to reference in venues like Twitter, but microblogging is a great way to ease those fearful of full-on blogging into direct conversations with their customers. It quickly teaches them that social media is two-way, without forcing them to take a large amount of time away from their other duties try to write a full-length blog post.

  5. March 13, 2010 10:23 am

    Agree. It’s important to be out there, engaged in many conversations; it’s vital to have your own place where you set the agenda, articulate your vision in more than 140 characters, and give your brand a solid baseline to start building relationships on.

  6. April 9, 2010 10:17 pm

    I don’t think there’s any point getting on Twitter unless you have a blog (or Facebook Page) where you can engage.

    Microblogs are fabulous for brand-monitoring, quick responses, and customer care, but you would still want to direct tweeps to your blog.

    E.g. say someone is critiquing your brand on Twitter, it’s good to help them. But even better to step in and direct them to a page on your blog where you have a FAQ with cogent support.

    Twitter is fabulous but make it an integral part of your online content marketing strategy. Your blog should be your hub.

  7. tracy permalink
    May 11, 2010 10:36 pm

    Blogging is a complicated topic. Not everyone should be a writer and this pressure to blog with the expectation that it’s going to turn your business into a goldmine is counterproductive. It is my opinion that if you are a decent to good writer, have something useful, amusing or important to say and know the basics of storytelling then a blog gives potential clients and customers a place to find out about you and what you have to offer them. Outside of nuts & bolts business owners, like plumbers, consumers regularly cyber-spy on us and create commonalities long before they make contact. A well-written blog facilitates that, yet a poorly written blog can have the opposite effect.
    What I am seeing a lot of these days is an over-communication about either nothing or the same old stuff. Constant biz-spam touting the prowess of the social media guru with a feel-good quote thrown in every ten tweets. Your video took 3 minutes and said only one thing which could have been said in one sentence. Did I learn anything? No. Did I become engaged in your story? No because there was no story. I wish all of this “gotta blog/gotta tweet/ increase your online presence” hype would revisit Strunk and White’s Elements of Style. VIGOROUS WRITING IS CONCISE.

  8. June 13, 2010 10:22 pm

    To me, blogging is about content, information, service, and connection.
    Too many people write to sell and don’t engage into the reader’s demand.
    If the headline reeks of “sales” people often won’t read past it, and if the information presented is poorly written, I don’t think that it helps to write more. Sometimes less is more. Sometimes, reading a blog is an adventure. I don’t often get that feeling but if I do, I remember why I started blogging in the first place.

    I Tweet about my thoughts and suddenly inspiration hits me and I read something I must blog about and I won’t stop until it’s posted. I like when that happens.

    What I like about WordPress is that it synchs with FB & LinkedIn and Twitter. I just post on my blog and it automatically updates my social media accounts connected to it.

    Saves a lot of time.

    Now I just need to wrap my tech-goddess brain around the way in which I can get my new cam to talk to my laptop so I can Vlog.

    Any thoughts?

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