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  1. December 18, 2009 4:45 pm

    Thank you, Jeff, for these wonderful insights … such useful information here, as always …

    from sunny Cape Town

  2. December 20, 2009 7:44 pm

    Really well written piece. Spot on observations. I have a company with 30 blog sites. Why? Because I speak to at least 30 different communities. It is a real task posting new content each week on all these sites. But, the response and the sense of community participation is huge.
    Thanks for sharing.

  3. December 21, 2009 3:55 pm

    Great insights indeed! Let’s stop cold calling together!!!

  4. Julie permalink
    December 21, 2009 4:12 pm

    You have one of the best blogs out there Jeff. Thanks for all the great information. I always look forward to your posts.

  5. December 27, 2009 12:09 pm

    Excellent post -will be tweeting this blog regularly as your message is almost identical to mine 🙂

    Gordon MacIntyre-Kemp
    Intelligise – Be Brilliant

  6. December 27, 2009 2:54 pm

    Great post Jeff. can relate to a lot of information here. Happy New Year!

  7. December 30, 2009 9:55 pm

    Being “boomers”, we are very appreciative of any articles such as yours which guide us in the right direction. Thank you!

  8. January 9, 2010 5:51 am

    Superb post, Jeff. Trying to communicate all this to clients is challenging, so have it all listed out is fantastic. Every single one of our clients needs to read this post…today!

  9. January 10, 2010 9:29 pm

    Most of the comments and inputs are smart on the topic however i do have some problems with the unhealthy questions. i understand there’s dumb query only dumb answers but i would like to work out additional informed input. i will bookmark this web site merely because i’m a lover of this subject material and can tell you people are simply as ardent as i am. thanks.

  10. January 10, 2010 9:50 pm

    On the whole I will not post on sites, but I would love to say that this post really forced me to try to to so! really nice post, you ought to produce a manuscript on the topic.

  11. January 12, 2010 7:05 pm

    A great post with some good insights – Thanks Jeff. Your post is comprehensive about what to do, but imho it’s a little light on the subject of metrics and measurement. Understandably, as this is an area which traditionally doesn’t get much coverage. I think the reason for this is people believe it’s either impossible to calculate Return on Marketing Investment, or ROMI, for campaigns. Certainly this is what our clients told us in large numbers. We decided to answer the critics by writing three posts on the subject which all deal with how to calculate ROMI:
    1) How to calculate the ROMI of your website as a whole:
    2) A list of the 10 best free ROI calculators on the web:
    3) How to build your own ROI calculator (perhaps for your social media campaign):

  12. February 3, 2010 6:45 am

    Thanks Jeff. To stop cold calling would be a dream come true!

    I know our retail play products help keep customers in stores longer so they are more likely to spend, I just need our retail prospects to understand that too and these are some good strategies to get them thinking the right way.

    I especially like the headline ideas!

  13. February 19, 2010 10:05 pm

    You really put a lot of good tips in this article. We use inbound marketing and help out clients use it as well. It is just amazing at how this has changed the way to push marketing to our clients. First we want them to start on an inbound program and if they do what you say in these tips, they will start having great success and we can add direct mail or trade shows or whatever to build a really solid integrated program.

    Times are really changing though and the inbound approach really brings a lot of bang for your buck, as long as you are actively blogging and promoting things on the social media and lastly converting your visitors to leads for the sales team.

    Thanks for sharing these tips. I’ll be sure to pass them on.

  14. February 21, 2010 4:16 am

    Great post but I recommend firms develop extensive retention programs to ensure retention of customers and also to identify those customers that are unprofitable so that you can pass them onto the competition!

    • March 7, 2010 11:04 pm

      I’m with you on Inbound Marketing Jeff.

      Inbound marketing is still relatively new to Australian shores, but its starting to get noticed.

      However, many senior executives are ignorant and believing the digital world is a niche channel. What do people think?


      • March 8, 2010 1:03 am

        Hi Gordon. Yes it is relatively new to Australia. I have just written an EBook on the topic which will be out this week. It is an education process but you will see a lot more happening in the next 1 -2 years. Jeff

  15. Hafner Creative Communications permalink
    March 8, 2010 7:18 pm

    Great post, Jeff. Very thorough.

  16. March 19, 2010 3:41 pm

    Excellent article, nice way to break everything down… We definitely believe outbound is gone and down with.. Inbound is the name of the game.. This is our believe – Inbound Marketing, Public Relations and Social Media

    Thanks for the share!



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