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10 Essential Elements Of A Business Blog – Video

November 11, 2009

Social Media Marketing has emerged in the last 12 months as an essential part of your Marketing Tool Kit and a good business blog is a key cornerstone of your marketing assets. This short video looks at 10 essential elements of a business blog and why they are important. This is not an exhaustive list but is designed to guide you and get you started with some of the fundamentals. 

What do you think are the essential elements of a business blog?  Would really like to hear your feed back and thoughts

9 Comments leave one →
  1. November 11, 2009 4:40 pm

    Jeff, these are great points for anyone getting started with a business blog.

    Taking the broader view, a business blog must address the culture and attitudes underlying the corporate message. You mention credibility, but there is more than that. A C-suite exec can have a lot of credibility but still be a crappy blogger.

    The three musts are: authenticity, individuality and personality. The blogger must speak from the heart and be prepared to voice their own opinions, even when these do not entirely toe the corporate line.

    Without this approach, the audience will respond to the blog as no different from any other corporate web page, i.e., “Bye!”

    On top of this you can add commitment. The blogger must be prepared to post regularly and for an extended period. Even if there’s little traffic to begin. Blogging is like growing a plant. You plant the seed, water it a bit, add some fertilizer, give it TLC. Neglect it for a bit, and it will start to wither.

    So there’s a strategy needed to underpin the 10 elements.

    • December 23, 2009 8:45 pm

      Roger, I love the analogy to growing a plant. That is so true. I think you have to keep the faith that it WILL grow if i keep at it.

  2. November 13, 2009 7:02 pm

    Interesting points in your video. I particularly like it when you tell your students to “make it easy for people to connect.” That is essential for two reasons. One reason is because people are lazy. The second reason is that when you make things easy, you are showing your readers that you know HOW to make it easy. It relates back to your credibility point.

    Roger Harris makes a good analogy in his response with the “growing a plant” model – but some (maybe most) blogs include way too much fertilizer.

    You might consider, Jeff – putting a text transcript of your video, and offering your readers the option of viewing the video – OR – reading your text. Some people will see your blog from places where there may be issues with audio/video.
    Best regards,

  3. December 23, 2009 8:47 pm

    I’ve just started following you today. But i’m wondering about the relative merits you suggest of the domain blog vs. the hosted blogs. How is it much better to have your own domain, given the ease and low fee of using a hosted blog?

    • December 24, 2009 10:06 pm

      Having your own domain allows you you to “own” your own domain name so of you want to put up a website or transfer it some where else you can at a later date. If you use their domain then you can never transfer it. Cheap and easy doesn’t mean good in the long term ( it is better to “own” rather than just rent). WordPress allow you to use their software for free but also allow you to do it under your own domain name ( Happy Blogging


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