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Vote Now: Do You Think YouTube Video Is Important In Social Media Marketing?

November 2, 2009

YouTube 1It was when I was reading a Comscore report on how many online videos that the US consumer was viewing each month that I came to a realization that “being found online” was not just about “textual content” anymore but that video was the new “teeming hotspot”. The latest generation don’t so much as read but “watch videos”  

I was raised  in the era of books, reading and offline content.. because the Internet was not even on the horizon whenI was growing up .. in fact colour TV was simply “amazing”. .. man had just landed on the moon… Ugg boots were “cool” and “Flares” were still the rage.  The  “Yellow Pages” were the place to be and fax broadcasting was the new frontier of marketing.

So if you want to be found you need to be not only using “Google” but  also “YouTube” as it is the second largest search engine after Google.

So after that completely “non-influential introduction”  Do you think online video is an important strategy in getting found Online? Yes or No

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4 Comments leave one →
  1. November 2, 2009 7:43 pm

    Absolutely.

    In fact, it’s so obvious that even I figured out how important a video component is that I recently began providing some video on my own website. (I know it’s pretty rough, but I’m just getting started with video recording and uploading)

    Video is the future. Wait, the future is already here.

  2. November 2, 2009 8:38 pm

    An emphatic “yes” for b2b firms as well. I do a lots of work in the packaging and material handling industries, where complex machinery is frequently sold. Having easily accessible, easily findable video online is crucial. YouTube also offers companies a fantastic branding opportunity if they put some time into setting up a customized YouTube home page.

  3. November 2, 2009 8:40 pm

    I think it’s more important than ever. A well tagged video will be found in related content bringing you fresh eyeballs every day.

  4. November 5, 2009 5:39 am

    100% Absolutely. When’s the last time you liked a TV commercial enough to DVR (or even tape it – does anyone still use VHS???) and forward it on to your friends? With online video, as easy as copying/pasting the link.

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