Skip to content

How A Great Twitter Headline Can Increase Your Blog Traffic

October 12, 2009

Twitter 4I was asked on Twitter the other day “What do you think of my first blog post?”. So I had a look .. had a read. It was funny, it was interesting but you know the headline didn’t get my attention.  If  I had seen that headline on Twitter I would not have wanted to click on the link to read the blog. So on Twitter getting people to want to take the next step means that you have to get the basics right and the most basic element is a “Compelling Headline” that just begs you to read it. I have even been known to hit the publish button on my Blog for a new article, announce the post on  on Twitter and monitor my clicks with a great URL shortener called www.bit.ly ( I highly recommend it as a vital Twitter analytics tool/app) notice the hit rate isn’t good and then go and “modify” or “completely change my headline”. Here are some interesting facts and figures courtesy of  copyblogger.

  • The famous advertsing guru David Ogilvy, was known to have once to have rewritten a headline for an automible advertisement 104 times.
  • Some of the best copywriters advocate spending 50% of the time writing the copy for an advertisement  and 50% on the headline
  • Master copywriter Gene Schwartz often spent an entire week on the first 50 words of a sales piece — the headline and the opening paragraph
  • On average, 8 out of 10 people will read headline copy, but only 2 out of 10 will read the rest. This is the secret to the power of the headline, and why it so highly determines the effectiveness of the entire piece.

Note:  Even Presidents appreciate a headline “I glance at the headlines just to kind of get a flavor for what’s moving. I rarely read the stories, and I get briefed by people who probably read the news themselves.”  George W. Bush

 On Twitter you have 2 challenges amongst many to get people’s attention that make the headline even more vital.

  1. You only have 140 characters to get people to click on the link in your message
  2. It is streaming past you and within seconds its gone

So you have limited space and limited time to get people to “take action” to  click on that Twitter embedded link that follows your “Micro Blog Headline”, to then go to read your blog post or website page.

The art of the headline has been re-invigorated due the shortened attention span  engendered by the internet, TV, the  RSS reader and the email inbox and Twitter has made it even worse, so, due to the nature of the environment the battle for attention has intensified.

So how do you write a headline that gets people’s attention in 140 charcaters and a few passing seconds? One of my favourite resources I use from time to time is at copyblogger.com …(there are many others) and another one is at Authority Blogger titled “102 Proven Headline Formulas” and also another good site at prevential.com ..”15 Proven Headline Templates That Improve Twitter Traffic

There are some proven types and categories of headlines that have been developed over the last 50-60 years (hey.. not everything was invented yesterday) such as

  • Get What You Want (In Health, Wealth, Relationships, Time and Lifestyle) eg.. The Secret To Getting More Money For Your Property !
  • Crystal Ball and History eg.. 10 Predictions on the Future of Social Media
  • Problems and Fears eg … Get Rid of Your Debt Once and For All
  • Fact, Fiction, Truth and Lies example.. Little Known Ways To Make Money On The Stock Exchange
  • How To, Tricks Of The Trade. such as..  How To Plan The Ultimate Holiday
  • Best and Worst  eg The 10 Worst Mistakes Made by Bloggers  

Note: One headline I thought of using was “How To Get Twice The Traffic To Your Blog in Half  The Time” .. what do you think …is that a better headline than the one I ended up using?

So what are the some of the best headlines you have used on your Twitter or Blog Post that have worked for you?

Advertisements
8 Comments leave one →
  1. October 13, 2009 10:21 am

    Since going ‘on my own’ two months ago, I have realized that the most important person in Marketing/Advertising is the Copy Writer.

    Great post Jeff.

    Eric Melchor
    http://onlinemediaanalyst.com/

  2. October 21, 2009 3:32 pm

    In this social media network blog we will ad our new website companies details,its using for all people.
    Just now i ad my company website details. we are growing company in India. We are mainly concerntrated in Eng/Healthcare/Production & Planning/Software Development servcies in India and other countries.

    We have good verticals team in each every domain.

    If feel free pls visit our website.
    http://www.rayapatitech.com

    With regards

    sekhar Rayapati
    sekhar@rayapatitech.com

  3. January 5, 2010 10:10 am

    Well written article, and very very true! The difference between a good and a bad headline is the difference between winning and losing!

  4. July 3, 2010 7:59 pm

    Hi Jeff,

    Too true. I like using numbers in my headlines to break up content – people like reading online articles that they can scan.

    One of my favourites has been:

    “Five reasons why self-publishing a novel is a bad idea”

    Patrick

Trackbacks

  1. Pierro Marie (pierro) 's status on Tuesday, 13-Oct-09 00:43:02 UTC - Identi.ca
  2. 30 Tips On How To Make Your Company’s Blog Rock « Jeffbullas’s Blog
  3. 50 Ways To Optimize Your Blog « Jeffbullas's Blog
  4. How To Torment A Telemarketer With Just One Word « Jeffbullas's Blog

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: