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Twitter Power Poll: What Makes A Brand or Person Influential on Twitter?

October 2, 2009

Twitter 5A few days ago I wrote a blog post that was on the Topic of “How Do You Measure Twitter Influence: Is It Worth Measuring?”  that discussed “What is it, that makes people or brands influential on Twitter”. As Twitter grows and with its visitor numbers continuing to climb with over 50 Million unique visits in July, 2009 according to Commscore and now ranked the 47th largest site by traffic, it is becoming a cyberspace force. Its expanding influence and power as a communication and delivery platform for conversations, engagement, social media, web content and real time opinion and real time search..such as the Iranian election protests, has become substantial and significant.  

Now I would like to hear your opinion on what are the most important factors to being influential on Twitter .

So what do you think are the most important elements that make a person or brand influential on Twitter and give them “Twitter Power”?  

Vote  Now and see the responses at Twitter  at #twitterpowerpoll and you can come back to check the results by clicking on the “View Results” button on the poll form below at this blog post at any time.

What do you think makes a brand or person influential on Twitter? Would like to hear your comments.

23 Comments leave one →
  1. October 3, 2009 9:42 am

    Interesting, although I think the questions are a tad obvious, therefore present predictable answers.

    • October 3, 2009 12:24 pm

      So… The Divine Miss White what would be a good question?

      • VAL permalink
        June 29, 2010 3:20 pm

        I have to agree with The Divine Miss White. Rather than a Poll Question, a more subjective inquiry would have been “Fill-In-The-Blank” or something like, “Post a reply and tell me how YOU measure someone’s personal influence on Twitter”. Allow the reader to present their own criteria, ideas, and conclusions. Again, the fundamental reason of Social Media is to share and learn ideas from the perspective of others.

  2. December 29, 2009 12:34 am

    Jeff, an interesting post; thank you! I blogged about this today on my site Social Media Influence and am hoping that we don’t all ‘ignore the little guy’ in our rush to measure influence. Social Media is the ‘democratisation of communication’!

  3. March 17, 2010 8:17 pm

    The quality and value of the link is my favorite. If you were to view these choices as metrics, this would be more meaningful than raw numbers.

    • LadyBizBiz permalink
      June 19, 2010 7:06 pm

      I’m definitely with you on this Mark Burgess, I spend the first hour on Twitter going to my list called ‘Bullseye’ – those tweeps that are right at the heart of my Twitter activity, viz. they are engaging and interact with me, and I select things to follow up on from what they have said. I usually have a list of between 25-30 items to track and take action on.

      I don’t have time to look at what all of my followers are saying and personally I’m not in it to hear what people like Davina McCall has to say though I appreciate the point Sanya is making.

      I would add that when the time comes to prune the dead-wood in my follower numbers,that is those that provide nothing in the way of interaction or interest for me, if they have a large following I would probably keep them in my followers until I had looked closely at those people following them so that I could identify other more interesting folk. Then I would dump the uninteresting person. This is the only time that size of followers enters into the equation for me. Some people I know use MyTweeple and Klout for the same purpose.


  4. March 19, 2010 3:57 pm

    The quality of tweets is my favorite. I judge my followers on their tweets.

  5. Sanya permalink
    March 24, 2010 6:00 am

    A good example of influence: yesterday Davina McCall (250,656 followers) suggested that we should all follow Xmas_tree_man , just because he is a nice guy: he delivers a live Xmas tree to your house and then replants it somewhere after Xmas. When she tweeted that, Xmas man had about 200 followers. I have just checked – he’s got 1,657 now. Davina was joking when she said she’d like to bring him 1 million followers by November, but I think if she really put her mind to it, she could do it. Do you think this would be possible if Davina weren’t a celebritiy?

  6. April 21, 2010 8:27 pm

    The quality and value of the link is my favorite, but i included quality and value of their tweets too !

  7. Alonzo Byrd permalink
    May 3, 2010 3:58 pm

    The success of any brand (or person) is how well it keeps its promise — whether on Twitter, in the board room, or on the golf course. Keep your promise, and you’re all good.

  8. May 8, 2010 4:09 pm

    Jeff – it would be interesting to see what people chose if they only had ONE choice to make.

  9. May 10, 2010 2:20 pm

    You’re asking very interesting questions. I think the answer is more complicated, though, and that influence is comprised of as many intangibles as it is tangibles. I think there’s a component that is innate, something akin to charisma that makes up the maven/influencer/lynchpin/outlier. I’m not saying it can’t be cultivated, but I think that cultivation only works up to a point. Some people are just instinctively on the front side of the trend pendulum.

  10. May 18, 2010 3:47 pm

    It’s all about trust and good info (links) Give people good info and they will follow.

  11. June 2, 2010 3:59 pm

    It certainly is NOT the number of tweets as many have automated tweets set up other people’s inspiring quotes, which feels pretty fake to me. I mean speak your own truth and if others quotes speak to you yes quote them, but I dislike automated tweets meant to inspire us with random quotes.

    That being said I think the quality of tweets and links is important.

    The authenticity of the tweeter comes through when they speak their truth and that is important to me.

    Twitter is a “social” media tool, which means people who participate and interact despite their big or small followings is really important to me.

  12. June 7, 2010 4:07 pm

    Jeff, in your poll you left out an important Twitter concept. I always look at the ratio between followers and following. For example, I think someone who has 20,000 followers, and is following less than 100 is a sign that person has something important to say. The other way around indicates perhaps they are a better listener than speaker.

  13. June 18, 2010 8:31 am

    Interesting little survey. Looks like the old adage remains true: content is king (well, after cash anyway…)


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