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4 Comments leave one →
  1. September 25, 2009 12:53 pm

    Great post man! Liked particularly the Structural Motivation analysis, aha so tru!

  2. September 25, 2009 4:30 pm

    Great post, Jeff, it’s one of the things we have to constantly remind clients at my agency. But I also think you miss another key point. True value content (which has the ability to go viral) can spread outside of the Web.

    If I’m on Twitter and my 6 closest friends aren’t, it doesn’t matter if the marketing message relevant to my network of friends only reaches me. If it reaches me and I find value in it, I might mention it later to my friends over dinner, pull out my iPhone and show them, or explain it to them.

  3. January 10, 2010 7:56 am

    One challenge organizations will need to grapple with the more they delve into social media is content replication across various networks/platforms. I don’t think there’s anything wrong (in fact that’s one of the main objectives) with blasting an offer/ad across the various networks, but what about similar content like a press release. What dangers lie in posting the content on the website, blog, facebook and linkedin? I’d be interested to hear your thoughts on this topic. Thanks!

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