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4 Comments leave one →
  1. September 25, 2009 12:53 pm

    Great post man! Liked particularly the Structural Motivation analysis, aha so tru!

  2. September 25, 2009 4:30 pm

    Great post, Jeff, it’s one of the things we have to constantly remind clients at my agency. But I also think you miss another key point. True value content (which has the ability to go viral) can spread outside of the Web.

    If I’m on Twitter and my 6 closest friends aren’t, it doesn’t matter if the marketing message relevant to my network of friends only reaches me. If it reaches me and I find value in it, I might mention it later to my friends over dinner, pull out my iPhone and show them, or explain it to them.

  3. January 10, 2010 7:56 am

    One challenge organizations will need to grapple with the more they delve into social media is content replication across various networks/platforms. I don’t think there’s anything wrong (in fact that’s one of the main objectives) with blasting an offer/ad across the various networks, but what about similar content like a press release. What dangers lie in posting the content on the website, blog, facebook and linkedin? I’d be interested to hear your thoughts on this topic. Thanks!


  1. Why Blogging Makes You Trusted and Credible « Jeffbullas’s Blog

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