How Much Buzz Does Tiger Woods Generate On Social Media Compared To The Global Number One Brand?
The rise of personal brands online and offline has been a phenomenon of the last decade with personalities and sports stars such as Paris Hilton and Tiger Woods generating a lot of press and buzz. Recently I looked at the Buzz of Brands online comparing the Top 10 Global Brands ranking with their “Online Buzz Ranking” including social media and online websites such as:
- Tweets
- Blog Posts
- News
- Video
- Images
So what is the value of the Tiger Woods Brand despite all the negative publicity over the past few months ? It appears that the majority of sponsors have stood by the golfing superstar. He is said to be the first sports star to be worth a billion dollars.
Let’s compare Tiger’s Brand Buzz to the buzz of the number one global brand, Coca Cola.
Tiger Woods Global Brand Buzz In 24 hours on social media and online
Total Posts 8,065
- Twitter 7,060
- Blog Posts 208
- News Articles 789 (including cnn.com)
- Videos 6 (such as YouTube)
- Images 2 (eg Flickr)
Coca Cola’s Global Brand Buzz In 24 hours on Social Media and online
Total Posts 1,845
- Tweets 994
- Blogs 505
- News 317
- Video None
- Images 29
Looking at the figures you can certainly see why sponsors pay the big dollars to get on board with Tiger Woods, as he generates 437% more buzz on social media and online than the number one brand in the world, Coca Cola in a 24 hour period.
Is Tiger Woods worth a Billion Dollars? Love to hear your thoughts and comments.
very interesting post jeff! i’m not surprised to see the results, per se, but they are definately eye opening and it does speak to the importance of brand and once a brand is successfully and properly built, it can be difficult to bring a brand down. tiger will continue to be a media draw even if most of america villify him, which my guess is they won’t. the ratings for the masters will be huge in a few weeks. great article!
Jeff, what tool is generating the analytics graphics in this blog? –John Barber
Hi, Jeff. Of course, these figures say nothing about what *kind* of buzz Tiger Woods or anyone/anything else is generating. Still, an interesting post. Thanks.